Bang & Olufsen announced the coming launch of its first alarm clock named “BeoTime”, which also can control other home audio systems marketed by Bang & Olufsen.

The BeoTime’s built-in timer can be programmed to switch the other B&O devices into a stand-by mode after a period of time (up to 120 minutes). Users can also control the basic functions of some appliances such as TVs, audio-video receivers, or lights. The BeoTime has a tilt sensor that is able to change the display orientation and the functions of the buttons. It can be held in a hand and operated with the thumb, or if the user prefers, it can be placed on its magnetic wall bracket.

The similarity of this gadget with a flute is not a coincidence. In fact, Steffen Schmelling (BeoTime’s designer) was inspired by that musical wind instrument when he designed the Beotime. The anodised and polished aluminum tube has a small button on one of its ends. This button looks like a tiny trumpet and pops out when the alarm sounds, so the user must press the tiny trumpet to turn the alarm off. The other end is the area where the batteries are placed (3 batteries).

To check the time at night, the users must touch the Beotime. In this way, a motion sensor will enable a backlight: a very convenient feature. In addition, the Beotime comes with three different displays: one for the current time, one for the alarm time and one to select how the alarm will sound (users can opt for a simple chime or for another audio source).